Natural Makes Everything Better™
Our values are driven by the notion that we imagine, design and make Smarter Products for Better Health for companion animals. More specifically, and what we mean by "smarter" is that our interest and true North lies in the belief that there are naturally occurring components and elements that are organically created on our Planet and naturally produced inside the bodies of our pets. Indeed, there are a multitude of organic materials and resources which are found in everyday Nature that have an inherently powerful ability to heal and sustain good health without adverse effects to the body.
Yet, most importantly our approach to specific disease management is morally and structurally based upon a prerogative in that we must employ rigorous, deliberate, intelligent and scientifically based methods and approaches in all of our product development and research.